An Inspiring Blog

There are so many blogs on the good ‘ol world wide web. Some are good and some aren’t so good but when you find one you like, it’s great to share it with others. Here at Chiavoni Design, we enjoy blogs covering various topics from music and coffee to yoga and mediation and then of course some that are from our fellow industry friends and competitors. This helps us to keep up on what’s new, fresh and happening in the wine industry and packaging world. One of our favorite blogs that recently published a post that really caught our attention is from The LabelMaker, titled Next Level Design for Colloca Winery. You must check it out. It is visually appealing, well written and the design work in itself is awe inspiring. 

The first thing that stood out was the overall look of it. The layout was simple and clean, the titled paragraphs made it easy to see how the blog was structured and the images, well everyone loves pictures right? When something is visually appealing, you’re more apt to read it, especially if when it’s not lengthy with big paragraphs that go on and on. The copy was concise and straight forward but informational by telling a story about the project from start to finish. This included a personal touch, bringing the reader in by sharing his relationship with the client. He also included challenges reminding the reader that he is human and projects aren’t always easy. Connecting with the reader is important and we believe that’s what keeps them following the blog and coming back for more. 

Second, the photography was professional and complimented the label design and product. Going back to everyone likes pictures right? Well if they are done professionally, it gives the overall blog a professional look too!

Onto the actual label design, gorgeous. Since the label is clean and modern with some fancy printing techniques, it gives off a high end look. Therefore, the product inside (the wine) must be high end too, right?

They say, don’t judge a book (or wine) by it’s cover…but do you?