Blog Neglect
Everyone knows it’s important to have a blog on your website for various reasons however it always seems to be the thing on your website that is neglected. It’ll be months or years from when the last blog post was written. We’re guilty!
Here are some reasons why having a blog on your website can be highly beneficial:
SEO! Improve your Search Engine Optimization: By regularly publishing fresh and high-quality content on your blog you can improve your website's search engine rankings like Google. Make sure your website is regularly updated with valuable content. These search engines love it and it can lead to more organic traffic to your site.
Establish knowledge credibility: Your blog is the perfect platform to show off your knowledge and expertise in your industry. Regularly publish high-quality content as it can help establish you and your brand as a thought leader in your field. This also helps attract new customers and business opportunities.
Engage with your audience: A blog also provides you the opportunity to connect with your audience and build a community around your brand. You can use your blogs posts to answer customer questions, share news and updates, and educate your customers.
Increase social media reach: This gives you content for social media! By sharing that you just created a new blog post on social media platforms such as Twitter, Facebook, and TikTok, you can increase your reach and engage with a wider audience. You’ll drive traffic to your website too!
Generate leads: A well-executed and thought out blog can attract potential customers to your website and encourage them to sign up for your newsletter, download an e-book, or fill out a contact form, all of which can generate leads for your business.
Overall, a blog is a valuable tool for building your brand, establishing knowledge credibility, engaging with your audience, and driving traffic and leads to your website.
So what are you waiting for? Get to writing!
